Why It Makes Sense For Facebook to Move Into the Brave New World of Blockchain – 为什么脸谱网进入块链的新世界是有意义的



Polina Marinova

May 9, 2018


Facebook is still reeling after the Cambridge Analytica scandal, but it’s not stopping the company from making some big changes.

The tech behemoth announced that it will appoint new heads for WhatsApp, Messenger, and the Facebook core app while it shifts the responsibilities of its longtime executives to focus on the blockchain. In fact, Facebook is dedicating an entire team to the emerging technology.

David Marcus, the executive formerly in charge of Messenger, will be the head of the blockchain group. He said, “After nearly four unbelievably rewarding years leading Messenger, I have decided it was time for me to take on a new challenge. I’m setting up a small group to explore how to best leverage Blockchain across Facebook, starting from scratch.”

So what could Facebook be doing with a distributed ledger technology that, in its essence, is at odds with the premise of a centralized company like Facebook. As CNBC noted, blockchain has data stored across a network of computers, while Facebook is a massive centralized organization that owns the infrastructure and data of its 2 billion global users.

It’s not too far-fetched to speculate that Facebook is taking its users’ backlash over data and privacy seriously. Back in January, Facebook CEO Mark Zuckerberg said that decentralized systems — like cryptocurrency — could take power away from the centralized system and place it back in the hands of users. He added: “But they come with the risk of being harder to control. I’m interested to go deeper and study the positive and negative aspects of these technologies, and how best to use them in our services.”

In other words, this could be an exploratory move for Facebook to stay on top of the trends in the crypto industry, but it could also hint at a possibility that Facebook is open to leveraging the blockchain to help users control (and maybe even) monetize their data.

脸谱网在剑桥分析丑闻之后仍在蹒跚而行,但ITWPA60307QTES并没有阻止该公司做出一些重大改变。科技巨头宣布将任命WhatsApp、Messenger和脸谱网核心应用程序的新负责人,同时将其长期管理人员的职责转移到BooStand上。事实上,脸谱网把整个团队奉献给新兴技术。负责管理信使的David Marcus将是BooStand集团的负责人。他说,WPAP6034QTEM在Messenger领导下近四个令人难以置信的奖励年后,我决定是时候迎接新的挑战了。IWPA60607QTEM设置了一个小小组,探讨如何最好地利用脸谱网的BuffCH链,从Prack.WPAP60300 6QTE开始,脸谱网可以做什么?所谓的分类帐技术,在本质上,与脸谱网这样的集中式公司的前提是不一致的。正如CNBC所指出的,BlokStand拥有存储在一个计算机网络上的数据,而脸谱网是一个庞大的集中式组织,拥有20亿个全球用户的基础设施和数据。ITWPA60607QTES不太牵强,推测脸谱网正在认真对待它的用户SWAPP60300 7QTE对数据和隐私的反击。早在一月,脸谱网首席执行官马克·扎克伯格就表示,分散式系统(如加密技术)可以将电源从集中式系统中移开,并将其放回用户手中。他补充说:WPA60304QTE,但他们面临的风险更难以控制。IWPA60607QTEM有兴趣深入研究这些技术的积极和消极方面,以及如何最好地在我们的服务中使用它们。WAPP60300 6QTE,换句话说,这可能是一个探索性的举动,脸谱网保持在密码行业的趋势之上,但我T也暗示脸谱网有可能利用BigStand来帮助用户控制(甚至可能)对他们的数据进行货币化。


Why It Makes Sense For Facebook to Move Into the Brave New World of Blockchain - 为什么脸谱网进入块链的新世界是有意义的

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